Stay professional. When you are utilizing the social media platforms for your business, you have to stay in your business zone. Maintain a professional tone in your posts, profile and any other correspondence. Create your own separate, personal profile for your personal friends and politics etc that is completely separate from your business profile. After you publish the new content on your company's blog, alert your followers to the new information through your social media outlets. Your followers will see that you posted new content and rush to read it. You can do so by adding different plugins to your blog or site that can automatically do that for you as well. Facebook contests are pretty popular. Your customers will be excited to have the chance to win your product for free! Contests can get people Phone Number List excited to visit your site, while still learning about your product. The contest venue also provides you with a forum to discuss new products and interests visitors in buying. Facebook is a great tool. You can also put your online store on your Facebook fan/business page. That is another great way to get more people to see what you have to offer. Marketing is the set of activities that connect a company's business goals to the creation of the sales that achieve those objectives. Most business owners and managers agree that social media will be (if it is not already) an inevitable part of their marketing mix - what they are not sure of is how this will work for them. The challenges in companies we talk to centre round these four areas. Understanding the voice of the customer tends to be an internal viewpoint (usually sales) rather than any research carried out online (e.g. 'listening' to customer segments in the social channels.