A great email. When it comes to email marketing, your email copy strongly determines whether a campaign will succeed or fail. As a marketer, you need to craft email copy that acts like an automated sales machine, opening your emails and motivating readers to take action. But how do you write compelling emails for your list? Is it by writing a killer subject line or a hard-hitting call to action? It all starts with understanding your target audience, what they like, and then crafting a great email that resonates with your customer base while inspiring them to take action. Remember, the goal is to create an email campaign that drives more conversions . Read on to find out exactly how to do this. 1. Know and write for your target audience. When you understand your audience through market research, you're in a company mailing list better position to create marketing copy that meets their needs. Content relevance is, by far, the best way to increase conversions. But how do you determine what content is relevant to each person on your email list? Use web and social analytics, as well as personal interaction with customers to gain as much insight into their market preferences. Knowing what motivates them to sign up for your list will make it easier to write email copy that solves their problems, thereby increasing Your click-through rates. 2. Establish relevance through segmentation and personalization. If you're reading this, you've probably heard marketers mention that personalization is key throughout the customer acquisition journey. Your copy of the email is no exception. It's important to segment your list and personalize your messages rather than sending blanket emails to your entire list. You can write different email copies based on your audience's location, age, gender, business purchases,